![]() Besides other upcoming trends, fading effect is also going to see more space in 2018. And logo design trends largely dictate the changing face of branding. In the world of branding, there are some rules to follow and some brand identity trends to be watchful of in order to be ahead of others. Get Ahead of the Curve With Fading Effect Logo This way you will not have to get your logo redesigned for the years to come. So, mark our words and opt for a shadow break logo design in 2018. Thus, chances are there that flat logos will be replaced by shadow breaks. Logos that are designed using the technique of shadow breaks have all the right elements to change the face of current graphic design. Shadow breaks do not seem to be very usual for a logo design but are important to give depth and 3D effect to a logo design. “The whole thing needed a refresh, simplifying the forms, a bit more weight and just streamlining so that it feels more up to date.” Related: 9 Logo Design Trends SMBs And Startups Should Look Out For 5. “It needed to still feel like the old Madame Tussauds logo but just a more current version,” says Alison. In the past couple of years, hand lettering has seen a considerable rise because of how much it pertains to simplicity, minimalism and class.įor example, Madame Tussauds’ logo redesign was done by Alison Carmichael to keep it fresh as part of a digital makeover of the wax figure house. Regarding logo design trends as well as techniques, it is hard to pass up on typography trends. ![]() Grab Attention with Hand-Lettering in Logo For example, the logo designs of New York City Ballet and Film Independent have letters stacked with the lines dedicated to a specific set of words. Letter stacking is the technique where fonts and letters become the most important aspect of the branding (read wordmarks). Letter-stacked logos are a rare case and there is a high possibility that the trend might catch some pace in the coming year. Stack It Like It Is with Letterstacking Logo Sample of digital paintbrush by David Milanĭigital paintbrush by Alex Trochut 3. Most of the graphic designers have already started producing amazing letterings and logos for the brands. Digital paint brushes are cleaner, more versatile and are capable of producing a more natural effect. The up side is that we are not talking anymore about the old brushes of photoshop. Now that is one of the hottest logo trends laced with all the necessary weapons to invade the territories of modern logo designing. Paint Futuristic Brand with Digital Paintbrush Logo Logo Design by Nicolas Girard (Uber Brand team).Īnimated logo design for Recitate, a tutoring company. Image Source: Eurona Related: Get Your Brand Moving With Stunning Animation Logos There is another plus side: they help in an increased users’ engagement on websites and it’s easy to gauge, why – they’re slick, clever and extremely appealing. There are high chances that consumers will be bombarded with eye-grabbing billboards of their favorite brands’ logos being flashed as animated GIFs. Wondering why more and more brands are opting for the moving visuals in logo designs? It is because of their adaptability towards nearly every logo design that can be turned into a catchy animation using this technique. ![]() We can’t be wrong in saying that animated logos will be rocking the year 2018 as the latest conquering trend in the design world.
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